Episode #5 - 2 Things You Must know to Add Joy to Marketing

Joy-Led Business with Tina Joy Cochran

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We're thrilled to announce that as of July 2024 our podcast name is changing from Coming Home to Joy to Joy-Led Business! Rest assured, our mission remains unchanged: empowering Christian women like you to discover joy in entrepreneurship, with practical wisdom, heartfelt encouragement, and a faith-centered approach. Tune in to the Joy-Led Business podcast and continue your journey towards business success and fulfillment!

Podcast Episode #5 - 2 Things you Must know to add Joy to Marketing
In Episode 5 of the Coming Home to Joy Podcast, host Tina Joy Cochran, a business coach, author, and speaker, discusses the crucial aspects you need to understand to master marketing. She highlights that clarity in the message you are selling and in your call to action drastically improves business prospects. She further explains how often people struggle with understanding who their ideal customer is, why they are in business, and how big they want their business to be. She then provides insightful action steps to help gain clarity on these questions, thereby improving their marketing strategies and boosting business growth.
00:02 Introduction and Overview
01:20 Understanding the Basics of Marketing
02:41 The Importance of Money in Business
04:45 The Role of Clarity in Marketing
06:39 Four Key Questions for Effective Marketing
12:29 The Importance of a Clear Call to Action
16:46 Putting It All Together: Message, Call to Action, and Strategy
19:34 Action Steps for Effective Marketing
20:27 Conclusion and Closing Remarks

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