Episode 74: More than media - What’s on a CMO’s mind with Aisha Khan

Kantar Retail Sound Bites

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A CMO’s world encompasses more than media. Aisha Khan, Executive Director of Global Commerce Acceleration at GroupM, under WPP, joins Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 74 of Kantar’s Retail Sound Bites to discuss the vast decisions and practices on a CMO’s mind when it comes to retail media networks, upskilling, and innovation.

This episode also features Mary Brett Whitfield, Kantar’s senior vice president of shopper insights, who dives into a preview of the holiday season.

Have a topic you’d like us to cover? Contact us at Kantar’s Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

https://massmarketretailers.com/circana-hispanic-consumers-drive-16-of-total-u-s-cpg-growth/

https://www.aboutamazon.com/news/retail/amazon-one-medical-pharmacy-prescriptions-common-conditions

https://kriq.kantarretailiq.com/en/p-iq/insights/blogs/agentic-ai-what-it-means-for-the-enterprise-and-fmcgs?utm_campaign=RetailIQ&utm_source=linkedin&utm_medium=social&utm_content=Agentic_AI

https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under

https://www.nytimes.com/2024/11/18/business/ev-chargers-store-parking-lots.html?searchResultPosition=8

https://www.wsj.com/articles/taco-bell-and-kfcs-owner-says-ai-driven-marketing-is-boosting-purchases-ab3a5f36?page=1

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