Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black

Keep Optimising

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2M ago 29:52

MP3•Trang chủ episode

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof.

In this episode, we discuss:

How the unboxing experience is a key to delighting the customer
The power of personalization
Why offline marketing still matters

Dive in:

[05:30] Focused on product development and warehouse integration.

[09:33] Catalogues evolved to personalized, cost-effective flyers.

[13:18] Data tracking for customer engagement and sales.

[17:53] Merchants can scale and target specific cohorts.

[20:32] Insider Tips from Doug!

Find the notes here: https://keepopt.com/213

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas