Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency

Keep Optimising

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3M ago 36:13

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Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

In this episode, we discuss:

How to expand your reach with TV ads
Targeted advertising
Budget requirements for testing TV ads
Tracking and measurement
Tips for making your ads successful

Dive in:

[04:21] TV advertising accessible to smaller brands, is beneficial.

[07:21] Testing ads with free views, limited wastage.

[12:46] Upgrade ad production after successful testing results.

[14:32] Maintain consistency across platforms for effective content.

[19:24] Digital channels provide some control for marketers.

[23:50] Launching new TV campaign affects sales analysis.

[25:31] Insider Tips from Danielle!

Find the notes here: https://keepopt.com/215

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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