Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee

Keep Optimising

Nội dung được cung cấp bởi Chloe Thomas. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Chloe Thomas hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

27d ago 34:18

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Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane.

In this episode, we discuss:

Strategic selection of marketplaces
Understanding and leveraging customer demographics and behaviors
Balanced approach to metrics and feedback in new channels
The 5 facets to look at when deciding which marketplace to go with

Dive in:

[03:54] Fell in love with eCommerce, driven to impact.

[09:18] Using right resources, channels, and profitable growth.

[11:51] Prioritize growth channel, assess demand, seek tools.

[13:52] Business objectives, talent expertise, sustainable growth strategy.

[16:49] Measuring sales targets, metrics, and audience goals.

[20:28] Clear brand message, great customer experience.

[23:19] Insider Tips from Jamie!

Full notes here: https://keepopt.com/204

Download Shopify's new industry report >> https://keepopt.com/shopify

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas