How Nyakio Grieco Learnt to Be Her No1 Advocate

Keeping Face with Kathleen Baird-Murray

How Nyakio Grieco Learnt to Be Her No1 Advocate

Nyakio Grieco is what they call a beauty industry veteran, having lived and breathed it for years before starting her own brand, Nyakio, which was acquired by Unilever in 2017. She’s now both a retailer with Thirteen Lune in the US, a beauty emporium that focuses on brands developed by people of colour, as well as the founder of Relevant Skin check, which launched in June 2022, and now sells at Sephora. Besides creating products that really work, like her One and Done, a three in one primer, moisturiser, and sun protection, has been about tapping into the need we all have to feel seen, to feel relevant.

In this episode, Grieco, who was born in Oklahoma to parents of Kenyan heritage and who now lives in Los Angeles, reveals the stumbling blocks in her way - specifically the challenges that lurk around taking on investment. An inspirational listen, she discusses the importance of family heritage, and how that played into her learnings around the Black Lives Matter racial reckoning of 2020. “You can’t stay too long in a place of negativity, you have to turn your pain into purpose…”

For more background, these links are useful:

https://thirteenlune.com/blogs/shop-talk/a-note-from-nyakio

https://relevantskin.com/

https://www.nyakio.com/us/en

https://wwd.com/beauty-industry-news/beauty-features/inside-nyakio-griecos-unyielding-vision-for-borderless-beauty-1235620655/

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Produced by Parkview Creative. For more information please contact them at [e-mail]

Music composed by Armand Daniaud

Editing by Armand Daniaud

Keeping Face logo by Paul McNeil

Social Media by Angelika Wiatkowska