Keeping it Real by Housing.com - Episode 51: Premiums and Perceptions: How Buyers Can Assess the Value of Branded Developers

Keeping it Real by Housing.com

Welcome to another captivating episode of ‘Keeping It Real by Housing.com’. In this episode, we delve into the tectonic shifts in the Indian real estate market, highlighting how large brands and listed players are expanding beyond their core geographies. The fiscal year 2023-24 emerges as a defining moment for these big brands, driven by strict RERA regulations that favor credible developers with robust financials and compliance capabilities. Join us as we explore the increasing market share and trust among buyers for branded developers who assure on-time project delivery and international quality. We'll discuss the critical strategies these developers use to navigate new territories, including market research, phased development, partnerships, diversified portfolios, and operational efficiency. Our special guest, Udaivir Anand, Managing Director of ATS HomeKraft, will provide insights into these trends and nuances. He'll help us understand what sets large players apart, the role of trust, and the dynamics between big brands and regional developers. Most importantly, we'll dive into how buyers can evaluate brand rankings and market presence to understand the premiums these developers command.
Tune in to gain valuable perspectives on the evolving real estate landscape in India.