Klaviyo Data Science Podcast EP 20 | Making the right (customer) call

Klaviyo Data Science Podcast

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Customer research: your secret weapon

You can study as much mathematical theory, invent as sophisticated a machine learning model, or write as clean production-ready code as you want — if you don’t make sure you’re solving the right problems to begin with, all that effort could be for nothing. It’s not a topic you learn about in most data science coursework, but understanding your end customer is a crucial part of being an effective data scientist. We spend this whole episode describing why and how to do great customer research. Topics include:

• Why customer research is such a big deal in the first place
• How talking with customers can drastically change your thinking
• How to run the perfect customer call

Be sure to check out the show notes in Medium to learn more about the topics we discuss in this episode!

If you have any questions, comments, or concerns, please contact me on Twitter.