Defining the Right Problem | Henrik Hagemann from Puraffinity

Lab to Market Leadership with Chris Reichhelm

Welcome to the Lab to Market Leadership podcast, where we explore the journey of turning advanced science and engineering into market-ready innovations. Join Chris Reichhelm, founder and CEO of Deep Tech Leaders, as he speaks with Henrik Hagemann, CEO of Puraffinity and a Forbes 30 under 30 honoree in 2019.

In this episode, Henrik shares insights on the importance of identifying the right problem to solve via 200+ face-to-face meetings with potential customers and partners, the meticulous research process, and the journey from lab to market. Learn how Puraffinity is tackling PFAS contamination and the strategic pivots that led to their success.

Whether you're a deep tech entrepreneur or interested in the commercialisation of scientific breakthroughs, this episode is a must-listen.

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Podcast Production: Beauxhaus

Chương

1. Introduction and Overview (00:00:00)

2. Henrik Hagemann's Background and Early Influences (00:03:00)

3. Origin and Vision of Puraffinity (00:05:00)

4. Deep Dive into Technology and Problem Identification (00:07:00)

5. Challenges in Research and Development (00:09:00)

6. Competitive Landscape and Market Entry (00:11:00)

7. Customer Discovery Process (00:16:00)

8. The Pivot to PFAS (00:19:00)

9. Regulatory Impact and Market Urgency (00:23:00)

10. Business Strategy and Future Vision (00:32:00)

11. Closing Remarks and Outlook (00:53:00)