273: How To Become A Trusted Advisor

Lawyer Lifestyle Podcast - Marketing, Leadership, Sales

This episode discusses Selling to the C-Suite and addresses the final step in the progression of salesperson - becoming a "trusted advisor". This is someone who develops personal relationship with executives, understands the client's business and industry, and can provide resources to help the client solve business problems. This allows early access to executives, when they are just beginning the buying process.

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