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15. Going Rogue, Battling Bears, Government Shutdowns and National Parks, with Julie Wright
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Manage episode 283898423 series 2868029
In public relations, "going rogue" is a notion that sets teeth on edge for most PR practitioners.
But sometimes, when the conventional approach fails, the only way forward is to throw carefully-laid plans out the window and wing it.
In 2013, when a government shutdown closed the National Parks to visitors on the eve of her long-planned PR junket, (W)right On Communications founder Julie Wright faced a choice. She could either abandon months of planning and waste an opportunity to showcase some of California's most epic scenery to a hand-picked group of influential travel writers, or she could bend the rules, take a calculated risk and skirt some barricades.
So she went rogue, and the trip that resulted was as hair-raising as it was memorable. In this episode of Lead Balloon, she shares the epic tale, as well as the important lessons she learned about asking forgiveness instead of permission... and BEAR SAFETY. Travel writers Diane Lebow and Laura Kiniry also share their recollections of the trip, and explain why every PR practitioner needs a little bit of "rogue" in them.
Learn more about (W)right On Communications, visit Diane Lebow's website and check out Laura Kiniry's Instagram feed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
58 tập
15. Going Rogue, Battling Bears, Government Shutdowns and National Parks, with Julie Wright
Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 17, 2024 11:12 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 283898423 series 2868029
In public relations, "going rogue" is a notion that sets teeth on edge for most PR practitioners.
But sometimes, when the conventional approach fails, the only way forward is to throw carefully-laid plans out the window and wing it.
In 2013, when a government shutdown closed the National Parks to visitors on the eve of her long-planned PR junket, (W)right On Communications founder Julie Wright faced a choice. She could either abandon months of planning and waste an opportunity to showcase some of California's most epic scenery to a hand-picked group of influential travel writers, or she could bend the rules, take a calculated risk and skirt some barricades.
So she went rogue, and the trip that resulted was as hair-raising as it was memorable. In this episode of Lead Balloon, she shares the epic tale, as well as the important lessons she learned about asking forgiveness instead of permission... and BEAR SAFETY. Travel writers Diane Lebow and Laura Kiniry also share their recollections of the trip, and explain why every PR practitioner needs a little bit of "rogue" in them.
Learn more about (W)right On Communications, visit Diane Lebow's website and check out Laura Kiniry's Instagram feed.
Learn more about your ad choices. Visit megaphone.fm/adchoices
58 tập
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