EP60: Gen Z Marketing: Start Now To Win Loyalty Of The Next Big Buyers

Leader Generation

Join us as we explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps. We dive into many interesting topics related to Gen Z marketing, including:

• Getting to know Gen Z consumers
• Understanding what’s important to them
• Connecting with Gen Z consumers
• Building a Gen Z audience
• Breaking through a crowded messaging landscape
• Storytelling and content development for Gen Z c
• Validating what messaging is right
• Creating great experiences throughout the buyer journey
• Competing against iconic brands

If you want to capture Gen Z's loyalty and succeed in the next generation of buyers, then this episode is a must-listen. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.

About Elizabeth Carter:
Elizabeth Carter is the President and Chief Operations Officer at Chomps. With a wealth of experience in the consumer-packaged goods industry, she specializes in food and beverage, as well as dietary supplements. As a results-oriented leader, Elizabeth excels at implementing both short-term and long-term strategies, setting goals, developing policies and procedures, improving team communication, and supporting the organization's mission, vision, and purpose. She has worked with well-known brands such as Humm Kombucha, 5-hour ENERGY, Petite Pot, and Perfect Snacks.

About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.