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Neal Schaffer, author of Digital Threads: The Digital Marketing Playbook for Small Businesses (MDE582)
Manage episode 439958761 series 2804828
Nội dung được cung cấp bởi Minter Dial and Evergreen Podcasts | Minter Dialogue. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Minter Dial and Evergreen Podcasts | Minter Dialogue hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Minter Dialogue with Neal Schaffer
In this episode, I host Neal Schaffer, a digital marketing expert and author of the new book, "Digital Threads: The Small Business and Entrepreneur Playbook for Digital Marketing." Neal shares his journey from Southern California to becoming a global influencer, educator, and consultant. He discusses his extensive experience in Japan, where he lived for 15 years, and how it shaped his approach to social media and digital marketing. Neal emphasises the importance of a results-driven, experimental mindset in marketing, inspired by the PDCA (Plan, Do, Check, Act) methodology. He also highlights the value of long-term relationships and a holistic perspective in business. Neal's latest book aims to democratise digital marketing strategies for small businesses and entrepreneurs, helping them make meaningful connections and achieve sustainable growth.
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