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Marketing Practicality: Lessons from 30 Years in the Field with John Jantsch
Manage episode 423220433 series 3575584
Nội dung được cung cấp bởi Lean Marketing and Allan Dib. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Lean Marketing and Allan Dib hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
John Jantsch is a marketing consultant, speaker, and author of several bestselling books, including "Duct Tape Marketing." With over three decades in the marketing industry, John has helped countless small businesses grow by implementing practical and strategic marketing systems.
In this episode, Allan and John explore practical marketing strategies, the importance of understanding and serving your ideal customer, and the evolving landscape of marketing. What has changed the most over the years isn’t what you’re expecting.
Hear about real-world examples, such as a tree service company that succeeded by focusing on reliability and cleanliness.
Understand the value of a focused marketing approach and the power of a "not-to-do" list.
Learn about the need for strategy, building customer trust, how to use AI and other tools effectively in your marketing efforts, and much more.
Check out today's guest, John Jantsch
Website: https://ducttapemarketing.com/
Linkedin: https://www.linkedin.com/in/ducttapemarketing/
Check out Lean Marketing
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast
LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn
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