48: Should a salesperson own a database?

Lets Talk About Real Estate with Lisa B

Should a salesperson keep their database - How do you build a team in real estate? In this week’s podcast, and I began talking about building a team in however, during the podcast, Bjorn and I got into a fiery discussion about who should own a real estate database. Let us know what you think! Who should own a database? The Salesperson or the Principal? We will be debating this fully in another episode. I would love to hear your thoughts. As a former principal of a bricks and mortar office, I strongly believe the principal owns the database unless a prior arragement has been made. Of course, if the salesperson is commission only, then I would be happy for them to keep their own database. If they are on a salary or they are paid by the office, I believe the data should stay with the office. For those salespeople that work at an office and when they leave their employment they take a copy the entire office database without permission, that could be seen as stealing. The principal has invested copious amounts of money to advertise, market, and to promote the office to collect names and details of potential clients. There are a few well-known cases to do with restriction of trade and theft of databases in real estate. Here are some learnings from agents that ended up in hot water - Now, let’s talk about building a team. Bjorn has a localised team in Adelaide, South Australia. They are now thirteen agents strong and growing. Proof Of Concept With team eXp South Australia, we definitely have proof of concept. What Bjorn and his team have done and are doing, you can do too! It just takes work, passion and belief. Now we are going to break down exactly what they did. Bjorn started eXp in South Australia with and They started with a small team building recognition and building their own personal brands. They built their brand, their name and promoted the amazing benefits of the eXp model. Other agents in the area were watching what they did. Other agents could see that they were successful. Start where you live I believe if you are an agent that’s listing and selling, you should start to build your team where you live. You are more likely to know agents and they will know you or know of you. I encouraged Bjorn to focus locally because they already had power as a team. The power of local. Many years ago I met - Founder of - I asked him how he started his business. He got the model right where he lived in Canada and then he expanded globally. That made sense to me. Six Steps To Building Your Team Step One Understand The Model Know the eXp model so well that you can explain it to others – If you believe in it, be passionate. Know the numbers. Step Two Align with an agent that you respect. Step Three The team - Decide who you would love to work with. If you don’t know any agents, start to friend agents you respect and like - Aim to build relationships. Work on your sales business. Build your sign presence. Build your market share. Work hard to promote yourself in your area. Collaborate with your team. Work hard to promote the benefits of our amazing model online. Step Four Show that you are confident in the brand and that you are united. Show that you are all committed and have belief in the model. Step Five Culture. Demonstrate your culture - show how you help each other. Other agents will see where they are missing out. Step Six – Create alliances with suppliers. Gain leverage in your numbers of agents. Help your team have the business foundations when they start. Let people know that you have suppliers, templates and systems. Benefits of a localised team - Market share Brand awareness Team atmosphere Team support and sharing of information Support vendors and buyers All agents work for themselves and they have control over their business Why Sponsor A Team - When you sponsor an agent, you experience the satisfaction of seeing your team members succeed. eXp pays you to support your team members. You are paid monthly based on the performance of your team. Because let’s face it, real estate agents move around more than any other profession, our members have a huge support network cheering them on. It’s exciting! If you want to know more about exp please reach out to Bjorn or myself. Phone Lisa Phone Bjorn