Between the Spreadsheets: Why 'Dirty Data' hides costs and hinders good decisions with Susan Walsh Founder of The Classification Guru
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How much is dirty data costing your organisation? If inaccurate or incomplete data has obscured your true spending, are you missing out on potential savings in negotiations?
Today, I had the privilege of speaking with the iconic Susan Walsh, Founder of The Classification Guru and fixer of Dirty Data, to explore her innovative approach to the data industry. Susan stands out for her authentic personal brand, built on engaging content and a unique take on marketing, including her memorable lip-sync performances.
Susan shares her journey of rediscovery after stepping away from corporate norms, her insights on tackling 'Dirty Data', and her venture into the world of data following an initial business setback.
Seven years into her business, Susan discovered the challenges of growth, leadership responsibilities, and managing finances in small business life. She emphasises viewing data problems through a human lens and expresses her passion for making her work in the data space enjoyable and impactful. Susan teased her plans to expand her business into product offerings, hinting at exciting developments ahead.
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