LUYC 107: Teaching Fluff-Free SEO with Joe Williams

Level Up Your Course Podcast with Janelle Allen: Create Online Courses that Change Lives

I’m joined today by Joe Williams, SEO expert, founder of Tribe SEO, and creator of Learn SEO Fast. He’s here to share his course and how it demystifies SEO to help small businesses make huge impacts online.

My goal is to make SEO easier, fun, and profitable for small businesses

Joe got into the world of SEO in 2004. After seeing business owners struggle to make sense of the hype surrounding optimization, and seeing that most agencies weren’t doing anything about it, he launched Tribe SEO. What started as an in-person training in and around London is now an online community with global reach. Joe’s online course, Learn SEO Fast, takes a common sense approach to ranking so that anyone can learn how to do it -- quickly!

Tune in to hear Joe’s straight forward perspective on SEO, why it’s important for every business, and how you can use it to make your business more profitable. Enjoy!

Episode Quotes

"Burn-out is simply from over committing and not knowing your capacity."

"Moments of uncertainty are normal in a business. It just means you need to grow."

"Business is about solving problems... so you need to know there are always problems to solve."

"My WHY really is that it frustrates me how most agencies don’t look after their client in SEO."

"When you train people in-person, you get to learn what has worked for them and what hasn't worked for them."

Listen to Learn

00:57 Getting to know Joe Williams, Rapid 5 Questions

07:34 Joe's entrepreneurial journey - "Joe the SEO"

10:36 What is SEO? Why it is important for business owners?

12:32 The impetus of creating Learn SEO Fast

15:33 From burnout to breakthrough

18:25 Teaching in person vs. teaching online

23:44 Learn SEO Fast - Who is it for?

24:24 Learn SEO Fast - Learning outcomes and stuck zone

29:31 Launching the beta course

32:41 Awesome things coming up from Joe, social media links

Get the Bonus Episode!

Join us in the bonus segment! It’s a great conversation about ranking websites and some tips from Joe to progress your SEO strategy.

Grab it here: https://get.zencourses.co/extra