He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi

Leveling Up with Eric Siu

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.

Watch the full interview here: https://youtu.be/nGDHAhnbuc4

TIME-STAMPED SHOW NOTES:

• (00:00) Introduction and Background
• (02:23) Mission-Oriented Approach and Content Formats
• (07:39) Creating Compelling Content and Holding Audience Attention
• (09:09) Experimentation and Learning from Failure
• (11:30) Collaborating with Influencers and Partnerships
• (14:41) Hiring and Developing Talent
• (29:00) Dealing with Copycats and Protecting Originality
• (37:44) Investing in Up-and-Coming Creators
• (39:11) Unlocking Value and Participation
• (41:06) Balancing Work and Family
• (47:19) Building an Agency for Freedom
• (52:12) The Power of Audience and Distribution
• (58:02) The Importance of Compelling Packaging
• (01:06:29) Asking Hard-Hitting Questions
• (01:09:48) Leveraging Pre-Existing YouTube Audiences
• (01:14:28) The Shift to Long-Form Content
• (01:15:52) The Rise of Creator-Operators

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