96 | Create stunning and engaging graphics aligned with company branding and campaign style guides - Master AI visual assets with Drew Brucker

Leveraging AI

How can AI transform your business imagery effortlessly?
The idea of using AI to generate consistent, high-quality images might seem daunting. After all, aligning AI-generated visuals with your brand’s unique style and requirements has been a challenge.
But what if you could harness AI to create a cohesive visual identity that enhances your brand, all while saving time and resources?
In this episode of Leveraging AI, Drew Brucker, a digital marketing ninja and AI imagery expert, shares practical techniques to master MidJourney, the leading AI tool for generating consistent, brand-aligned images.
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In this session, you'll discover:
- Why consistency in AI-generated imagery is crucial for brand identity.
- How to create and use style references, image weights, and character references in MidJourney.
- Practical steps to build a library of custom, on-brand images effortlessly.
- Tips for troubleshooting and refining AI-generated visuals to perfection.
Drew Brucker is a digital marketing expert and founder of Brainchild, a consultancy specializing in AI-driven branding and marketing strategies. Known for his advanced use of AI in creating branding and visual assets, Drew brings years of experience and innovative techniques to the table.
Here is Drew's Style code doc: https://dbruck.notion.site/Midjourney-Style-Codes-80380b08ea0944a3929df260a14d8f50?pvs=4
Example prompt template for brand:
[photography type], [camera angle] of [ICP/Job Title], dressed in [attire] [action], [background] —ar [x:x] —s [x]

About Leveraging AI

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