How To Build A Personal Brand That Will Catapult You To The Top Of ANY Industry! - Jono & Amy Castano

Life, Money & Love with Dylan Mullan

Jono & Amy Castano are the duo behind ACERO, a fitness empire that has taken the world by storm. Jono, known for transforming Rebel Wilson’s body and working with stars like Michael Clarke and Richard Branson, shares his secrets on how he become a celebrity trainer. Amy, a former finance professional turned OG beauty influencer, reveals how she transitioned into the fitness industry and co-founded ACERO with Jono during the pandemic.

Jono’s determination and hard work led him to apply for a job at Virgin Active three times before finally landing it. He then became the best trainer in Asia Pacific within a year! Amy shares her own story of switching careers from finance to beauty and eventually into fitness, highlighting the importance of following your passion and taking risks.

Jono & Amy’s story is a testament to the power of resilience, hard work, and believing in yourself. Whether you’re looking to improve your fitness, grow your business, or just need some inspiration, this podcast is for you.

In this episode:

• Jono’s Journey: How Jono went from living in Colombia to becoming a celebrity trainer in Australia.
• Amy’s Career Change: Amy’s transition from finance to becoming an beauty influencer and fitness entrepreneur.
• Building ACERO: How Jono and Amy built their fitness empire, ACERO, during the COVID-19 pandemic.
• Social Media Strategies: The powerful ways Jono and Amy used social media to grow their brand without spending on marketing.
• Celebrity Training Secrets: Jono’s experiences and techniques in training high-profile celebrities like Rebel Wilson and Richard Branson.
• Creating a Unique Gym Environment: How ACERO stands out with its state-of-the-art equipment and welcoming vibe for all clients.
• Overcoming Rejection: Jono’s persistence in applying for jobs, eventually leading to his success at Virgin Active.
• Importance of Community: How Jono and Amy foster a strong, supportive community within their gym.
• Personal Branding: The impact of personal branding on their business success and strategies for leveraging it effectively.
• Future of ACERO: Their vision for integrating gyms and apps to provide a comprehensive fitness experience.

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