Consumer Marketing Tips in the Cannabis Industry - EP 114

Lion's Share Marketing Podcast

Consumer Marketing Tips in the Cannabis Industry - EP 114 In Episode 114 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the news that Twitter may offer a subscription in the near future. Twitter recently acquired Scroll, a membership-based platform that curates articles from different sites but posts the articles without the ads from the original pieces, providing the reader with a better user experience. Scroll has transitioned to a private beta, and Twitter plans to partner with Scroll to offer this service as a part of their potential subscription offering. Tyler introduces Eric Rogers, CCO and Co-Founder of Levia, a Cannabis-infused beverage. Eric has a background in consumer marketing and saw an opportunity with cannabis beverages to break the stigma of Cannabis, and the idea of Levia was born. Levia creates an experience for consumers through a low-dose beverage that offers fast and predictable effects with their various product offerings. Eric emphasizes the value of the consumer experience with their products, whether they’re new to the product or regular customers. The Levia team tackles the marketing challenges of the cannabis industry by turning those obstacles into opportunities. Eric explains that prioritizing the point-of-sale approach engages the existing customer who visits dispensaries to try a new product at a comparable price with what they are already likely to buy. Levia focuses on Budtender and customer education to drive their marketing and sales goals. Eric’s key takeaway for marketing leaders is to always start with the consumer. The more you know your consumer, the more successful you’ll be. Join Tyler, Jon, and Eric as they divulge into the marketing strategy for an innovative product within the restrictions of the ever-changing cannabis industry! Timestamps 00:00 Introduction 01:15 What’s in the News: Twitter Acquires Scroll 06:34 Featured Guest: Eric Rodgers 08:58 Levia's Branding Process 11:45 The Effect of Legalization & Levia's Go-To-Market Strategy 13:59 Priority Channels for Growth 15;32 Point-Of-Sale Marketing Model 17:16 Allocating Marketing Budget 18:56 Levia's Biggest Marketing Challenge 20:19 Connected TV (CTV) & Ads for Cannabis-Based Products 20:49 eCommerce Plans 23:03 Traditional Retail vs. Scaling D2C 24:49 Eric’s Key Takeaway 26:42 Outro

Featured Guests | Eric Rogers

LinkedIn

What's In the News

Twitter Acquires Scroll

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com Need Marketing Help?

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes