Create Certainty During Times of Uncertainty with Todd Caponi

Live Better. Sell Better.

Todd Caponi, the author of The Transparency Sale, joins KD in this throwback episode of the Live Better Sell Better podcast. Living through economic cycles can be scary because of the uncertainty it brings. Todd shares how bubbles look like great opportunities before they burst and why leaders must see economic patterns to create a sense of certainty during uncertain times.

HIGHLIGHT QUOTES

Leaders must have empathy for the uncertain brain - Todd: "Uncertainty is like kryptonite for our brain. Like literally, when we're uncertain, we don't sleep, we don't perform well, we're less creative, and at its core, our IQ literally goes down in those situations where there's uncertainty."

"Now, I want, as a leader, for you to think about your team, your sales team, and they're looking around, they're talking to their buddies, and seeing layoffs happen. And you're sitting there not saying anything."

You can find out more about Todd in the links below:

• LinkedIn: https://www.linkedin.com/in/toddcaponi/
• Amazon: https://www.amazon.com/Transparency-Sale-Unexpected-Understanding-Transform/dp/1940858801

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