Finding Herself and Building a Kindness-Driven Business with Edgar’s Laura Roeder

Live The Questions

From a graphic design gig that became her first and only real job, to becoming a freelancer and a teacher, and now the co-founder of a fast growing SaaS startup, Edgar, Laura Roeder has found a little more of herself, with every line of work. In this episode, we cover: Being uncertain about her aspirations as a kid. Her first, and only, real job. Quitting her job without clients or prospects, and surviving on a discount store. Learning everything from scratch with trial and error. What her first post on Copyblogger meant to her. Her fondest memories from the early days . Getting 10 years of experience versus an year of experience for 10 years. How she thinks about luck. The biggest motivation behind building Edgar. The importance of owning one’s work. Two other values that drive the Edgar team. The singular purpose of the product. Translating vision and feedback into a great product. The role of imagination.