Ep 10 - Why It Makes Sense To Be Both The Trader And Producer Of Goods - with Roberto Echeverría Botero

LOGISTICS IN CHALLENGING MARKETS

To be a trader or a producer of goods, that is the question.
First, think of the potential markets you can enter as a producer, then think of the potential markets you can open as a trader.
With those pictures in mind, the answer to this question is really quite simple: why not be both?
In today’s episode, Roberto Echeverría Botero, Managing Director of Latin America at CREMER OLEO, chats to Carsten about CREMER’s strategy as a producer and trader, and why Latin America is the market of the future.
You'll learn:
1. Why CREMER's strategy is to be both the trader and producer of goods
2. The infrastructural challenges of logistics in Latin America
3. Why CREMER adopts a long-term perspective for building trust with clients
About Roberto:
Born and raised in Colombia, Roberto Echeverría Botero moved to Germany at age 18 to pursue a university-degree in business administration and international trade. During the 17 years in Europe and Asia, Roberto built a professional track record in diverse fields: fast moving consumer goods, M&A, strategy consultancy, international trade, and manufacturing. He joined the CREMER Group in Hamburg in 2014 to lead business units in Europe. Beyond his responsibilities in Germany, he built up successful companies for CREMER in Brazil, Paraguay, and Colombia. In 2021, Roberto moved back to Colombia to establish the regional headquarters of the CREMER OLEO in Latin America. Today, as Managing Director for the continent, he oversees the areas of production, trade and logistics from Bogotá. Roberto also engages actively as Senior Commissioner in Colombia for the German Association for Latin American (LAV) as well as in the mentorship of technology startups in logistics and B2B commerce for different German acceleration funds.
Find Roberto on LinkedIn: https://www.linkedin.com/in/roberto-echeverr%C3%ADa-botero-89388622/
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About CREMER OLEO GmbH & Co. KG:
For almost seven decades, CREMER has successfully managed worldwide enterprises from Germany. Founded by Peter Cremer in 1946, CREMER is family-owned in its third generation. Over the past 76 years, Peter Cremer Holding GmbH & Co. KG has grown into a group of companies which is active all around the world. The close-knit, international network for industry, trade and logistics is managed and coordinated from its headquarters in Hamburg. CREMER acts as a global specialist for the trade, processing, and transport of agricultural, raw and basic materials, as well as OLEOchemical products. Reputable, reliable, successful.
Website: https://www.cremer.de/
Industry: Chemical, Food Processing, Manufacturing
Company size: >2000 employees
Headquarters: Hamburg, Germany
Founded: 1946
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About the host Carsten:
Carsten is CEO at Schryver - Integrated Logistics Services. Connecting countries, people, and cultures is what drives him daily. He is living logistics, and always looking for new opportunities.
Get in touch with Carsten on LinkedIn: https://www.linkedin.com/in/carsten-schryver/
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The Logistics in Challenging Markets Show is produced by our friends at SAWOO – https://www.linkedin.com/company/SAWOO/