Looking Outside Climate Tech: Elena Doms, Climate Tech leader

Looking Outside

Today we welcome Elena Doms, climate tech leader and head of Earth Plus, on Looking Outside to discuss the progress and positive action taking place in the field of climate tech.

Having spent 11 years at Mastercard on the corporate side, and now in the entrepreneur space in a start up, Elena brings with her a pragmatic and motivating perspective to driving impact in the climate space through partnership with companies big and small.

Elena speaks to how she approaches climate change topics through an optimistic lens, despite the fact that the climate crisis is escalating and is riddled with anxiety and delayed by hardship. She says not despite this but because of it, climate innovation is becoming easier, because it’s no longer an issue that can be ignored but justifies a change in behavior and accelerates investment.

Called a speaker who delivers ‘goosebumps’ with her talks, Elena shares how her stories about climate change are intentionally personal, recalling her time growing up in the Arctic (now classified a zone of risk) and calling to personal stories she finds interesting in the climate innovation space that resonate with people. While the data and facts are important, she says what every one wants is a story with hope at the end. And for that to be told by someone whose values are visible and relatable. Elena says public platforms of communication help to enable this - especially for young people, or people who want to be taken more seriously.

Elena also recounts how the idea for her start up, Earth Plus, an organization designed to clean the planet from pollutants using nature based solutions, began, inspired by tragically true research on forever chemicals in Belgium and their impact on people’s health. She says she has developed tremendous respect for people who run their own start ups as the expectation of progress and pace of innovation is at a level she hadn’t experienced in the big corporate world.

On the big corporates, Jo and Elena discuss the pointlessness of pointing fingers, particularly at people in big corporations, as these businesses are full of funding and resourcing needed to help collaborate to scale climate innovation. Elena also stresses these organizations are full of people who want to make a difference. The challenge, she highlights, is in creating a compelling case for investment with every stakeholder’s interest in mind. As she puts it, making climate investment ‘the candy everyone wants’.

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To look outside, Elena follows people in the climate space that she can learn from. She calls it a dynamic fast developing area and reminds herself not to be arrogant enough to not think she knows everything. She also reads books in different and unconnected areas and considers how to connect them into the climate space to enable unique ideas from contrasting topics.

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Elena Doms was born and raised in the Arctic. She spent 18 years there, surrounded by ice and boreal forests, witnessing climate change happen right in front of her.

Throughout her career Elena led an NGO, focusing on social impact. Worked as a Director at Mastercard, merging digital and sustainable transformations. Led teams up to 500 people and became a LinkedIn influencer with a video series “What’s new in Sustainability this week in 1 min”.

Seeing her childhood home melt away and becoming a mother inspired Elena to quit her corporate job in search for real impact. In partnership with C-biotech, she launched Earth Plus, a start-up with a crazy bold mission: To create the largest soil & CO2 cleanup in history with nature. Earth Plus team collaborates with scientists to clean soils from chemical pollution and capture CO2 with plants. These plants are then turned into local circular construction materials that help decarbonize our cities.

• Follow Elena on LinkedIn /elenadoms
• Learn more about Elena, her public talks and her art elenadoms.com
• Find out what Earth Plus does earthplus.eu
• Check the book Elena mentioned, The Serendipity Mindset

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Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at looking-outside.com.

Connect with Jo and join the Looking Outside community on LinkedIn.

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