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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Make That Change - the Mental Health Podcast
Đánh dấu tất cả (chưa) nghe ...
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Nội dung được cung cấp bởi Voxiferi Studios. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Voxiferi Studios hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
If you are struggling with your mental health and well being, living with or caring for someone who is facing difficulties for which you are struggling to obtain support, then this podcast is designed to help you. First launched in July 2020 more than eight million listeners in sixty three countries have streamed or downloaded our shows talking about change, depression, anxiety, healing, forgiveness, respite, humility and much much more. Make That Change is a Spotify title brought to you by Voxiferi Studios presented by Dick Morrell Dedicated to his children Christopher and William
…
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16 tập
Đánh dấu tất cả (chưa) nghe ...
Manage series 2761391
Nội dung được cung cấp bởi Voxiferi Studios. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Voxiferi Studios hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
If you are struggling with your mental health and well being, living with or caring for someone who is facing difficulties for which you are struggling to obtain support, then this podcast is designed to help you. First launched in July 2020 more than eight million listeners in sixty three countries have streamed or downloaded our shows talking about change, depression, anxiety, healing, forgiveness, respite, humility and much much more. Make That Change is a Spotify title brought to you by Voxiferi Studios presented by Dick Morrell Dedicated to his children Christopher and William
…
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16 tập
Tất cả các tập
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1 S3 Ep 5 : Dealing with Loneliness 1:26:13
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Loneliness is a major problem that is only now just being afforded the focus it needs from a support perspective. Chronic and situational loneliness, isolation and how to offer solutions and exercises to deal with climbing out of that position are difficult to sometimes comprehend. We tackle it head on with honesty. Listen in now…
Sometimes we crave acceptance and we crave to be heard. We want to be listened to, but it's equally necessary and important to learn the importance of being able to LISTEN and be HUMBLE. Living in the moment and understanding that focus is all important, and learning that being able to demonstrate our place in the world is as important as being able to show we can stand back and hear. We explore how that can work, why it's important and why it's a skill as much as a shield or defence mechanism…
Depression was recently described on BBC Radio 4 as a "mood swing", which is about as ridiculous and as insulting as it gets. To understand ourselves we need to understand how depression affects us, mentally, psychologically, medically and the effect on those around us. How we present, what other societal impacts that can be isolated to show causal impact and how depression affects our work, our intimacy with others and often our lack of appreciation of those effects. Listen in and we go on an hour long deep dive...…
We are all fragile, complicated and need to assess and re-assess to be able to find our way. Sometimes we need to reboot and find our happy place we can unwind and climb down from, in private and often, it's the last place we think of. Listen in to learn more
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1 S3 Ep 1: Is it time to make your change ? 25:10
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Welcome to the first episode of the new season, and before we get going, it's time to ask some soul searching questions and to set some boundaries.
Coming August 9th - Season Three of Make That Change brought to you by Voxiferi Broadcasting Presented by Dick Morrell and made freely available to help you and those that you love
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1 S2 Ep 5: Dealing with a World of Change 51:02
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Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
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1 S2 Ep 4: Adverse Childhood Experiences and Trauma 1:10:35
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Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
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1 S2 Ep 3: Climbing out from Lockdown - new episodes 40:43
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Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
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1 S2 Ep 2: Asking for help, recovery in motion 1:16:18
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Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
Brought to you by Voxiferi Broadcasting Presented by Dick Morrell Visit voxiferi.com
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