Ep 11: Release This Movie

Make This Movie: A Filmmaking Series

Season 1 of Make This Movie is nearing its end, but the season wouldn’t be complete without distribution.

Distribution is the place where your film meets its audience; it’s where your baby ventures out on its own and overnight belongs to the world at large. And as with sending a child off on its own, the distribution process is replete with hard lessons and separation anxiety.

In this episode, Chris covers the basics: from the heartbreak of the modern festival circuit, through different forms of distribution, finding an audience, and hatching a marketing strategy.

He does this with the help of Jason Brubaker, founder of Filmmaking Stuff.

Through excerpts from the Filmmaking Stuff Podcast, Jason shares insights into the new media landscape and how to harness niche markets to help your film find its fans, among other varied topics.

They key to ethical and productive distribution and indie film marketing is honing in on an audience that is tailored to your film without spamming or hard-selling those who wouldn’t be interested in the first place.

That’s the focus of this episode: showing filmmakers the possibilities available for pulling this off and remaining in control all the way through.

You’ll even learn a bit about Counterintelligence’s plans and strategies that are yet untested. Let the marketplace be the final judge!

For exclusive access to documents, guides, and detailed breakdowns, expanding on this and other episodes, sign up and ShoHawk.com/makethismovie!

This episode’s Tool Kit is a comprehensive guide to distribution with tools, further reading and listening, and everything you need to get your film to market whenever it’s ready.

Click here to view post on ShoHawk.com!

EPISODE OUTLINE

• The modern film festival landscape
• Defining a film’s conditions of success
• How distribution companies work
• The tools provided by aggregators
• Finding a niche audience
• Ethically navigating the online media landscape
• When to choose direct distribution
• When “good” is better than “done”