Jeanette Okwu - influencer marketing agency founder & AI for marketing leader

Maker Manager Money with Kyle Ariel Knowles - Entrepreneur & Business Owner Inspiration

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Jeanette Okwu is a pioneer and thought leader in influence and brand ambassador marketing. As Founder and CEO of BEYONDinfluence, she helps clients leverage influencer and ambassador partnerships to achieve revenue, performance, and transparency goals. With over 20 years of experience across Fortune 500 brands, startups, and agencies - plus extensive time in the US, China, and Europe - Jeanette offers deep expertise in social media, digital marketing, and emerging technologies. She champions putting data and storytelling first. A former journalist, she has an infectious passion for all things digital. Jeanette is an advisor and steering committee member of major industry organizations like the American Influencer Council and Branded Content Marketing Association. She shares her insider knowledge through speaking engagements, podcast interviews, and hosting her podcast, Influence By Design. Jeanette is fascinated by how consumers interact with brands and aims to devise win-win influencer strategies that engage audiences.
Key Learnings

• Love of language: Jeanette has a deep passion for words, language, and storytelling, stemming from her background in journalism and literature. She studied Russian and French literature and originally became a journalist before transitioning into marketing and influencer work. This love of stories informs her approach to influencer marketing.
• Influencer marketing pioneer: Jeanette is an early pioneer in the influencer marketing space, having recognized the potential of platforms like YouTube, Instagram, and Pinterest back in 2010 for leveraging "internet personalities" to achieve marketing objectives. Her agency focuses on matching brands with influencers in an authentic way.
• Marketing approach: Jeanette takes a sophisticated, data-driven approach to influencer marketing, using technology to analyze audience demographics and measure campaign performance. She emphasizes the importance of setting clear objectives, reporting insights, and tracking attribution. She also predicts affiliate marketing through influencers will grow as brands want to see direct ROI.

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