Roger Einstoss - The Future of Software Development: AI, Leadership, and Entrepreneurship

Maker Manager Money with Kyle Knowles - Entrepreneur & Business Owner Inspiration

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In this episode of "Make or Manage Your Money," Kyle Knowles had the pleasure of speaking with Roger Einstoss, the CEO and co-founder of Braintly. This company connects U.S. businesses with top-tier software engineering talent in Latin America. Roger's entrepreneurial journey is inspiring, from his childhood days of selling burned CDs to leading a successful international business.

Roger shared insights into his educational background, highlighting his decision to pursue a technical school specializing in informatics, ultimately leading him to a software engineering degree. He recounted his early professional experiences, including his first job as a junior developer and his transition into management, where he learned the complexities of leading a team and navigating interpersonal dynamics.

As we delved deeper into his story, Roger explained how he and his co-founders identified a significant opportunity in the nearshore outsourcing market. They founded Braintly in 2012, and within a year, they secured their first client in Silicon Valley. Roger emphasized the importance of networking and collaboration, mainly through his involvement with the Entrepreneurs Organization (EO), which has provided him invaluable support and connections throughout his entrepreneurial journey.

We discussed Braintly's services, including staff augmentation and complete project teams, and how they cater to the needs of U.S. companies looking to build engineering teams in Latin America. Roger elaborated on their projects, often working with technology-driven companies that rely on software for their operations.

Much of our conversation focused on artificial intelligence's impact on the software development landscape. Roger shared his thoughts on the future of work for developers, the importance of maintaining foundational knowledge despite the rise of AI tools, and how Braintly is leveraging AI to enhance its recruitment processes.

As we wrapped up the episode, Roger reflected on the challenges and rewards of being an entrepreneur. He candidly discussed the difficulties of making tough decisions regarding team members and his company's profound impact on the lives of talented individuals in Argentina, providing them with opportunities to work for U.S. companies and improve their quality of life.

This episode is a must-listen for anyone interested in entrepreneurship, software development, or the evolving landscape of work in the age of AI. Roger's story is inspiring and offers practical insights for aspiring entrepreneurs looking to navigate their journeys in the business world.

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1. Introduction to the Podcast and Guest (00:00:00)

2. Early Signs of Entrepreneurship (00:01:36)

3. Selling Burned CDs: A Young Entrepreneur's Start (00:02:25)

4. Teaching Computer Skills: A New Venture (00:03:33)

5. Choosing Software Engineering as a Career (00:04:29)

6. First Job Experience in Software Development (00:06:42)

7. Transitioning from Developer to Manager (00:07:46)

8. Challenges of Moving into Management (00:09:35)

9. Founding Braintly: The Beginning of a New Journey (00:11:47)

10. Choosing the Name "Braintly" (00:14:06)

11. Services Offered by Braintly (00:16:34)

12. Notable Clients and Projects (00:20:00)

13. Collaboration with Clients: Building Software (00:22:42)

14. Shifting Focus from Solopreneurs to Companies (00:24:00)

15. The Future of Software Development (00:25:28)

16. Advice for Aspiring Software Developers (00:29:15)

17. Using AI in Work and Personal Life (00:31:04)

18. AI in Recruitment Processes (00:33:36)

19. Favorite AI Tools and Their Uses (00:35:00)

20. Travel Experiences and Future Destinations (00:37:12)

21. The Value of Networking in Entrepreneurship (00:40:03)

22. Goals for Business Growth (00:42:22)

23. Recommended Books for Entrepreneurs (00:44:24)

24. Musical Interests and Hobbies (00:46:01)

25. Managing Anxiety as an Entrepreneur (00:48:48)

26. Roles of Co-Founders at Braintly (00:49:10)

27. Leading vs. Managing: Key Differences (00:50:16)

28. Lightning Round: Quick Questions (00:51:26)

29. Challenges and Rewards of Entrepreneurship (00:54:35)