036 | Simple Digital Marketing Tips to Scale Your Business

Making a Masterpiece with Norbert Elnar

Simplify Digital Marketing: Exclusive Insights from ShiftOne's CEO

In our latest episode of "Making a Masterpiece," host Norbert Elnar sits down with the remarkable Dylan Kohlstadt, founder and CEO of Shift ONE, a multi-award-winning integrated digital marketing agency. Dylan, who also launched the Digital Marketing Academy, shares her inspiring journey and practical insights into digital marketing strategies, challenges, and growth.

Key Insights from This Episode:

Get Inspired by Dylan Kohlstadt's Faith Journey: Dylan started her own agency after being retrenched post-maternity leave. She quickly secured her first clients and grew the business through continuous learning and adaptation.

Digital Marketing Strategies: Dylan emphasizes the importance of SEO as a cost-effective marketing tool, highlights the need for businesses to distinguish between personal and professional social media content, and underscores the power of email marketing for visibility.

Practical Advice for Small Businesses: Dylan advises small businesses to begin with basic, cost-effective marketing strategies and gradually scale up. She also suggests hiring interns or recent graduates as a budget-friendly way to manage marketing tasks.

Watch Dylan's teaching on how to combine various channels for a unified digital marketing strategy HERE.

Tune in to hear Dylan's inspiring story and valuable insights. Don't miss this opportunity to learn from her experience and passion for empowering others in the digital marketing landscape.

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