Skye Lambley And Darren Discuss When PR Takes The Lead In Marketing Communications

Managing Marketing

Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter.

While some in advertising may think of public relations as what you do support their advertising campaign, the truth is more organisations are looking to public relations as an effective way to not just communicate with but influence a wide range of essential audiences – from consumers and customers to shareholder and regulators, employees and more.

Mainly today, most organisations find themselves needing to communicate an increasingly complex range of issues, including diversity, equity and inclusion, gender equality, environmental sustainability, and the list goes on.

This is where public relations come into its own.

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Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.