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Nội dung được cung cấp bởi MAP Radio Hour and Make Art with Purpose. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được MAP Radio Hour and Make Art with Purpose hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
MAP Radio Hour
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Nội dung được cung cấp bởi MAP Radio Hour and Make Art with Purpose. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được MAP Radio Hour and Make Art with Purpose hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Đánh dấu tất cả (chưa) nghe ...
Manage series 2413728
Nội dung được cung cấp bởi MAP Radio Hour and Make Art with Purpose. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được MAP Radio Hour and Make Art with Purpose hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Podcast by Make Art with Purpose
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10 tập
Tous les épisodes
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MAP Radio Hour
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1 Identity & Material Evocation: A Conversation with Sopheap Pich and Jacqueline Chao pt. 2 15:24
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In part two, Janeil Engelstad speaks with renowned artist Sopheap Pich and the Crow Collection of Asian Art’s, Curator of Asian Art, Dr. Jacqueline Chao about the value of critical thinking in selecting materials, the experience of viewing art and more. Today’s episode features music by Austin-based musician Lungfulls. To hear more of his work, please visit www.soundcloud.com/lungfulls or www.lovemade.bandcamp.com…
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MAP Radio Hour
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1 Identity & Material Evocation: A Conversation with Sopheap Pich and Jacqueline Chao pt. 1 14:40
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In part one of a two-part conversation, Janeil Engelstad talks with renowned artist Sopheap Pich and the Crow Collection of Asian Art’s, Curator of Asian Art, Dr. Jacqueline Chao about Pich’s work, the relationship between art and cultural identity, curatorial practice and more. Today’s episode features music by Austin-based musician Lungfulls. To hear more of his work, please visit www.soundcloud.com/lungfulls or www.lovemade.bandcamp.com…
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MAP Radio Hour
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1 Sound as Made Material: A Conversation with Shannon R. Stratton 22:50
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Janeil Engelstad talks with Shannon Stratton about her work as the ?Mildred and William Lasdon Chief Curator at The Museum of Arts and Design, New York, NY, as well as Stratton’s own background as an artist and MAD’s recent exhibition Sonic Arcade: Shaping Space with Sound. Intro bumper created by Emily Counts. Outro bumper: “Knotted Gate Presence Weave” by MSHR. The piece in background during the conversation is “Sine Body” by Julianne Swartz.…
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MAP Radio Hour
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1 Engaging Craft as a Non-Confrontational Gesture of Defiance: A Conversation with Sarah Corbett 27:40
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Janeil Engelstad talks with activist Sarah Corbett about Corbett’s work in craftivism – a synthesis of activism and craft – and the power of quiet, thoughtful protest.
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MAP Radio Hour
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1 Art, Cancer Treatment & Public Space: A Conversation with Matej Vakula 18:06
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Janeil Engelstad talks with artist Matej Vakula about applying artistic thinking and photography to advance cancer treatment, as well his work around the politicization and privatization of public space.
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MAP Radio Hour
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1 Sustainable Design and Responding to Hurricane Maria: A Conversation with Artist Collective MAOF 25:56
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In this episode of the MAP Radio Hour features a conversation with Puerto Rico-based art collective MAOF (materials and crafts) about their work salvaging trees and other biological materials for design and art and the lasting impact of colonialism in Puerto Rico, as well as their rebuilding efforts following Hurricane Maria. Translation of the Spanish segments of this conversation is by Jean Luc Vila. This episode features “Morena” by Radio Jarocho and Zenen Zeferie and “Las Hadas” by Juan Son.…
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MAP Radio Hour
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1 Art, Ecology, and Native Peoples: A Conversation with Sarah Kavage 13:27
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Janeil Engelstad talks with artist and urban planner Sarah Kavage about her collaborative project Duwamish Revealed, as well as creative engagement with Native Americans in the Pacific Northwest and industry’s impact on their ancestral home.
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MAP Radio Hour
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1 Ecology and Sustainability in the Post-Industrial City: A Conversation with Frances Whitehead 29:28
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Janeil Engelstad talks with civic practice artist Frances Whitehead about Whitehead’s work in Gary, Indiana, building sustainability into projects and the importance of renegotiating the symbolic and the practical in art. This episode features the song “White bird” by Oto Hudec.
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MAP Radio Hour
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1 Provocateurs: A Conversation with Eco-Art Luminary Newton Harrison pt. 2 16:45
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Part two of Janeil Engelstad’s conversation with eco-art pioneer Newton Harrison includes conversation about his current watershed project in Scotland, the impact of climate change on the region, both now and in the future, and how art and science can address it. Today’s episode features music by Austin-based musician Lungfulls. To hear more of his work, please visit www.soundcloud.com/lungfulls or www.lovemade.bandcamp.com.…
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MAP Radio Hour
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1 Provocateurs: A Conversation with Eco-Art Luminary Newton Harrison pt. 1 15:21
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Janeil Engelstad speaks with eco-art movement pioneer Newton Harrison about his – along with Helen Harrison’s – 1993 work Serpentine Lattice, including its impact on the Pacific North West Temperate Coastal Rain Forest and the challenges the forest still faces today. This episode features the track "Higher Self" by Lungfulls. To find out more about Lungfulls and their music, please visit lovemade.bandcamp.com or soundcloud.com/lungfulls.…
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