S02 Episode 9: Urgency Marketing: How to Cut Through the Noise and Motivate Your Audience

Market With Me Quikly

This is the ninth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.

Urgency marketing is about crafting marketing promotions in a way that drives immediate consumer response. It is comprised of five psychology principles: anticipation, scarcity and/or FOMO, social proof, and competition.

Today, our guest is Neil Yaekle. Neil is the SVP of Client Success at Quikly. He helps to ensure our clients are getting the best use out of their urgency marketing strategies.

With more than 20 years of experience in urgency marketing and consumer promotions, Neil has worked with top brands like American Eagle and Domino’s Pizza to motivate over 40 million consumers.

He sat down with us to discuss how urgency marketing can help cut through the noise interfering with customer relationships. Neil took us through the fundamentals of urgency marketing and how you can implement this tool to build stronger connections with consumers.