Quick wins for B2B social media, and unraveling the WordPress vs WP Engine conflict

Marketers of the Universe: A digital marketing podcast

Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers.

In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for better understanding your audience, and breaking beyond the confines of LinkedIn, the reigning B2B platform. We'll explain why it's essential to diversify your social media efforts and how competitor analysis can sharpen your approach, while harnessing platforms like Reddit and TikTok for engaging audiences during their off-hours.

Our second segment has copywriter Tom Inniss joining the show to discuss the current drama splitting the open-source community: the legal battle between WordPress and WP Engine. We talk about the significance of WordPress to the internet ecosystem, the tensions between WordPress the open-source software, and Automattic, a for-profit venture of the WordPress founder Matt Mullenweg, and how WP Engine found themselves in the crosshairs. Although this legal battle is only just getting started, it could have significant implications for businesses and marketers going forward, so it's definitely worth keeping an eye on.

If you've enjoyed this episode, please subscribe wherever you listen to podcasts, and maybe pass it along to a friend. And, in the wise words of Leo Burnett, "Don't tell me how good you make it; tell me how good it makes me when I use it.”

Further reading
Q&A with Debbie Gacutan
Why you might consider WordPress over a bespoke website
Understanding the impact of the Automattic and WP Engine legal battle
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Chương

1. Introduction (00:00:00)

2. Social media quick wins (00:01:31)

3. The WordPress vs WP Engine drama (00:25:50)

4. Outro (00:38:37)