Is email marketing still important in this noisy space?

Marketing Espresso

Another week another great question from a listener!
And short answer, YES email marketing is still SO important!
I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there?
Why do we have this attitude towards email and not socials?
Yet atleast with email marketing WE OWN THE DATA!
In this episode I'm talking through the importance of high quality content vs content for the sake of content + having a strategic cadence for email marketing.
Let me convince you that in 2024 email marketing is still incredibly powerful (and I have stats to prove it.) I'm also going to teach you how to integrate email marketing into your marketing strategy if you haven't already.

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/
Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.
How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast
This podcast has been produced and edited by Snappystreet Creative

Chương

1. Is email marketing still important in this noisy space? (00:00:00)

2. Email Marketing in 2024 (00:00:15)

3. A-B Testing and Exciting Announcement (00:11:41)