Scaling Your Business and Building Strategic Value with Ryan Margolin | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Ryan Margolin is the CEO of Professional Hair Labs—one of the world's leading manufacturers and suppliers of premium hair products. Ryan delivers strategic insights regarding current market dynamics and handles all aspects of digital marketing, including SEO, marketing strategies, and CRO.

00:00 - 00:15 “One of the biggest problems, I think, is business owners. No matter at what stage they're at, they find it hard to let go. And if you cannot let go, you become the bottleneck and your business, and you will stay exactly where you are. And that's a tough pill to swallow for some people." — Ryan Margolin

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 02:27 Ryan’s Background

02:28 - 08:50 Marketing Essentials Moment: Disruption

08:51 - 13:48 Ryan, Welcome to the show!

13:49 - 17:42 Healthy conflict of belief system

17:43 - 21:29 Creative Process

21:30 - 25:07 Partnering with the consumers

25:08 - 27:57 Building your audience

27:58 - 31:00 Educating your consumers

31:01 - 32:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

32:02 - 34:59 Creating more jobs for the community

35:00 - 40:13 Delegate for success

40:14 - 41:59 Scaling your business as a leader

42:00 - 47:00 Challenges in counterfeit products

47:01 - 49:45 Anti-counterfeit solution

49:46 - 52:50 Brand awareness campaign

52:51 - 55:19 Resources and trends

55:20 – 56:15 Visit: Professional Hair Labs

56:16 - 56:48 Thank you so much, Ryan! Share this podcast, give us a review, and enjoy your marketing journey!

56:49 - 57:35 Join The Marketing Expedition Community today!

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