Unlocking Innovation: Why diverse teams win every time #BONUS

Marketing in the Madness

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Creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth.
This week we welcome back Heidrun Luyt, a marketing leader at the forefront of driving change in industries from finance to retail, for a BONUS episode of Marketing on the Madness. To Uncover the true power of unlocking innovation through diversity and inclusion in business, and what it looks like for business when it's done right.
We’re not just talking about diversity as a buzzword. We’re getting into its real impact on product development, marketing strategies, and how businesses thrive when they break from homogeneity. Heidrun shares her experiences leading teams in traditionally male-dominated spaces and how fostering an environment of true equality has transformed the way she approaches marketing and unlocking innovation.
Here’s a taste of what you’ll discover in this week's bonus episode:
🚀 Diversity as a Catalyst for Unlocking Innovation. We explore why diverse teams create better products and services, and how including different perspectives can prevent costly mistakes.
👥 Breaking Down Barriers in Male-Dominated Industries. Heidrun reflects on her journey in FinTech and other industries, revealing how she learned to thrive—and lead—in environments where she was often the only woman in the room.
💡 Moving Beyond Labels. Why diversity isn’t just about hitting quotas—it’s about creating spaces where everyone’s voice is heard.
🛠️ The Impact on Product and Customer Journeys. We discuss how a lack of diversity can lead to missteps in product design and customer experience. It’s a powerful reminder that inclusivity isn’t just a cultural issue—it’s a business one.
🌍 Creating a Workplace of True Equity. Gain insights on how to build a workplace where diversity isn’t just a checkbox but a driver of business success. From hiring practices to team dynamics, discover how unlocking innovation through diversity can transform your business.
So, whether you’re looking to create a more inclusive work environment or want to understand the role diversity plays in driving growth, this episode is packed with actionable insights to help you future-proof your business.
You can watch the FULL EPISODE here:
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Links
Heidrun Luyt
https://www.linkedin.com/in/heidrun-luyt/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Chương

1. Unlocking Innovation Through Workplace Diversity (00:00:00)

2. Challenges in Male-Dominated Industries (00:03:17)

3. Impact of Lack of Diversity on Product Design (00:05:18)

4. Advancements in Diversity and Inclusion (00:07:03)

5. Final Thoughts and Conclusion (00:08:53)