Cracking the Code of Lead Generation: Cold Calling for HR Consultants

Marketing Made Easy for HR Consultants

This episode is all about Cold Calling and why you should be using it to generate leads for your HR Consultancy.
You'll discover:

• How to have a successful cold call every time you pick up the phone - yes, every time you call.
• Why cold calling is actually the best method of lead generation available to you.
• What you should aim for with every cold call - and it isn't to get a sale.
• The 3 things you should do when someone tells you they don't want what you're offering.
• The quickest and easiest way to get an abundance of leads to call even if you've got no idea where to start.
• The single best thing you can say at the start of every call to make sure you start off on "the right foot".
• PLUS, why you're scared to make cold calls - and why you shouldn't be.

Show notes:
00:00 Intro
01:51 Definition of Cold Calling.
02:00 Benefits of Cold Calling.
05:00 Why you should cold call.
06:00 Cold Calling is better than cold emailing.
07:00 The point of cold calling.
07:40 Why you resist cold calling - and why you shouldn't.
09:00 What to say when cold calling
10:00 Objection handling when cold calling.
10:20 Where to find the leads for cold calling.
11:30 How to handle cold calls.
12:20 A trick to ensure people show up for meetings you arrange.
13:40 Motivation tips.
14:55 Summary
16:00 LinkedIn: What's hot and what's not.
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