Understanding Your Audience: The First Step to Building a 6-Figure HR Consultancy

Marketing Made Easy for HR Consultants

This episode is all about defining a target market and why that's an essential step in your marketing puzzle.
You'll discover:

• How to decide on a target market that's right for you.
• Why defining a target market is the most important thing you can do for your business.
• What you should consider before deciding on a target market.
• The 1 simple thing you need to know once you've defined your target market that'll help you sell your services - or not.
• You need to niche to get any sales, right? WRONG. In fact, if you don't follow the advice in this podcast you might kill any possibility of getting any sales whatsoever.
• There are 3 key things to consider when choosing your target market - discover them here so you get it done right the first time.
• PLUS, the essential factors you MUST consider when reviewing your target market.

Show notes:
00:00 Intro
01:30 Definition of target market.
02:30 Definition of niching.
03:30 Benefits of defining a target market.
06:30 What to consider before you define your target market.
09:00 How to define a target market.
11:00 What to consider when adding extra detail to your target market definition.
12:00 Common issues when defining a target market.
14:00 Summarising your target market.
15:00 What do with your target market summary.
16:30 Summary
18:30 LinkedIn: What's hot and what's not.
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