Cracking the Mobile Ad Code with AppLovin - The Adtech Mobile Gods of Wallstreet

Marketing, Media & Adtech

🎙️ Welcome to The ADOTAT Show! 🎙️

In this episode, we sit down with Alex Lee, Senior Director of Global Non-Gaming at AppLovin, to uncover the secrets behind mobile advertising’s biggest success stories. From leveraging AI to ensure perfect ad placement to creating brand-safe environments in an unpredictable digital landscape, Alex shares how AppLovin is reshaping the future of ad tech.

Whether you’re an advertiser looking to scale your strategy, a brand concerned about safety, or just curious about the latest innovations in mobile and AI, this episode delivers powerful insights, bold ideas, and a few surprises along the way.

🔥 Key Takeaways:

• How AppLovin is revolutionizing mobile advertising with AI and innovation.
• The importance of brand safety and how to get it right.
• Why mobile apps are the next frontier for advertisers.
• Insights into the future of AR, VR, and AI in the ad world.

💡 Special Thanks to Our Sponsors:

• Origin: Pioneering faster, smarter solutions for connected TV (CTV) advertising.
• Troutman Amin: The legal experts safeguarding your business in today’s complex ad-tech landscape.
• Incremental: Bringing clarity to ad performance with data-driven measurement solutions.

📌 Tune in Now!

Get ready to rethink everything you know about mobile ads, because this episode is packed with ideas to help you stay ahead. Let us know your favorite moments! 🚀