Kamil Rextin’s Guerrilla Marketing Strategy for Conferences

Marketing Powerups

Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059

🎉 About Kamil Rextin

Kamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberflip and Crowdrift. At 42 Agency, Kamil helps B2B SaaS companies generate more leads and scale their businesses through innovative marketing strategies.

🕰️ Timestamps and transcript

• [00:00:00] Guerrilla Marketing Tactics for Conferences
• [00:07:10] Standing Out at Events: A Creative Approach by 42 Agency
• [00:10:13] The Balance Between Short-Term and Long-Term Results in Marketing
• [00:13:39] Balancing Brand Experience and Direct Sales at Events
• [00:14:56] Creating Memorable Event Experiences
• [00:17:33] Innovative Marketing Ideas from 42 Agency
• [00:21:49] Changes in the Landscape of Performance Marketing
• [00:23:09] The Shift Away from Product-Led Growth
• [00:26:24] The Future of Growth and Performance Marketing
• [00:29:09] Standing Out and Being Memorable in a Noisy Market
• [00:30:31] Career Powerups

✨ Useful links

• 42 Agency - https://www.42agency.com/
• Kamil Rextin's LinkedIn page - https://www.linkedin.com/in/kamilrextin/
• SaaStr isn't a disaster [essay] - https://www.42slash.com/p/saastr-isnt-a-disaastr-but-pitching