Ronnie Higgins' Content Synergy Map (Inspired by Walt Disney)

Marketing Powerups

Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030

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🎉 About Ronnie Higgins

Ronnie Higgins is the Director of Content at OpenPhone, the all-in-one phone system for teams. Prior to that he lead content teams at Hopin, Udemy, and Eventbrite. Ronnie is a seasoned content marketing professional with over 12 years of experience. He started his career in the film industry which laid the foundation for his storytelling skills, a tool he strongly advocates for in content marketing. Ronnie's approach to content creation revolves around understanding the audience and their needs, using various formats and channels to reach a wider audience, and emphasizing authenticity in brand voice and values.

🕰️ Timestamps and transcript

• [00:00:00] Leveraging Disney's Content Strategy for B2B Growth
• [00:00:47] Disney's Synergy Map: A content power-up in the world of marketing
• [00:01:14] The Addiction of Creating More Content and its Impact in the B2B SaaS Industry
• [00:05:52] A deep dive into optimizing content through the lens of Disney's Synergy Map
• [00:11:20] Content Marketing Strategies Rooted in Disney's Synergy Map
• [00:18:20] 42 Agency - My Number One Recommended Growth Agency
• [00:19:06] Ahrefs Free Webmaster Tools
• [00:19:52] Multiplying Your Sales and Marketing Efforts Through The Power of Content
• [00:25:49] The Roles of Content Marketing and Attribution in Business
• [00:34:48] Exploring Emotional Engagement in Content Marketing with Disney's Example
• [00:35:29] Creating Synergy with Content to Enhance Brand Presence
• [00:43:42] From Film and TV to Content Marketing: A Power Up for the Career with Ronnie Higgins
• [00:47:49] Content Marketing Strategy and Building Relationships with Ronnie Higgins
• [00:51:20] Marketing Powerups podcast Episode Recap

✨ Useful links

• 👨🏽‍💻 OpenPhone website
• 🐦 Ronnie on Twitter
• 🔗 Ronnie on LinkedIn