How 3TBrands Bridges the Gap Between Pets, Pet Parents, and Retailers With George Barton

Marketing Tails

George Barton is the Marketing Director at 3TBrands, a company specializing in dog products such as toys, beds, blankets, and accessories under the brands Tall Tails and Original Territory. 3TBrands leverages its 90-year manufacturing heritage, drawing on its roots in the infant and baby space to create safer and more thoughtful pet products. With impressive initiatives like donating over $1 million in blankets to animal shelters, George brings a unique perspective to his role. His strategic vision encompasses omnichannel marketing, direct-to-consumer trends, and a strong ability to humanize the brand connection between pets and their owners.

In this episode…

In today's rapidly evolving pet industry, how do traditional companies pivot to capture the ever-changing demands of modern pet consumers? With a rich history in infant and baby products, one company found a unique bridge to the pet market, leveraging decades of experience to create innovative, safe, and engaging pet products. How did they align generation-spanning expertise with contemporary digital trends to resonate with consumers?

Growth marketer George Barton shares 3TBrands’ journey of harnessing its 90-year heritage in baby product manufacturing to innovate within the pet product space. George discusses the importance of understanding and responding to modern pet consumers, illustrating how personalized marketing, sustainability initiatives, and strategic distribution partnerships have solidified 3TBrands' presence in the market. By integrating child product safety measures into their design processes, they simultaneously address safety concerns and cater to the sentimental value many pet owners places on their ‘fur babies.’ George also stresses the importance of strategic industry shows like Expo East, ensuring pet brands remain at the forefront of innovation while meeting consumer expectations.

In this episode of Marketing Tails, Mark Bevington chats with George Barton, Marketing Director at 3TBrands, about innovating pet products sustainably. George discusses how 3TBrands leverages omnichannel marketing to grow its presence, the intersection of tradition and innovation in the pet industry, and the importance of community and giving back. Tune in for insights on navigating shifting consumer behavior, competitive retail landscapes, and technology innovations — without losing the human touch.