How to use existing data and tools to offer better personalized online experiences -Cody Shankman, CMO of NowVertical

Marketing Technology Podcast by Marketing Guys

Nội dung được cung cấp bởi Marketing Guys. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Marketing Guys hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

1+ y ago 21:51

MP3•Trang chủ episode

"If you're not offering personalized experience on your website, you might as well stop.", that's often claimed by marketing gurus. We all know that. But how can we start offering those, without investing in all kinds of new tools?

In this episode, Elias has a chat with Cody Shankman the CMO of NowVertical that empowers bold decision-making by advancing your automation journey.

Topics we discuss:

Why segmentation and personalization are important
Examples of best practices
Where to start as a marketer
Tips on which data to use

LinkedIn Cody: https://www.linkedin.com/in/codyshankman/

Website NowVertical: https://www.nowvertical.com/

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **

The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

110 tập

#Tech #Business #Marketing #Marketing Guys