Does the Future of Our Homes Lies in the Sharing Economy? With Julia Andaluzia

Marketplace Risk Platform Podcast

This week, Elle Tucker is joined by Julia Andaluzia, founder of Shelff, to talk about her new furniture and homeware rental marketplace. Julia tells Elle about how she started Shelff using an MVP on Instagram, inspired in part by the short usage of Christmas decorations and keen to offer an alternative. The idea has grown, and there is at the same time a trend for ‘access over ownership’ when it comes to interiors, which has led Julia to recently launch Shelff on Sharetribe. She talks about the trust and safety strategies she is considering even at this early stage, and how she is focused on creating hyper-localized communities on the marketplace to engender user trust and scale.