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Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook
Manage episode 357629662 series 2987639
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The marketing industry is experiencing a transformation with the emergence of technology-driven channels for creating brand influence and executing public relations. The shift is evident as these channels are no longer solely focused on generating awareness, but also on providing trackable and measurable results that impact the bottom line. Today, Michelle discusses whether PR converts into qualified leads. Show Notes
Connect With:
- Michelle Songy: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1949 tập
Does PR Convert into Qualified Leads? -- Michelle Songy // Press Hook
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 357629662 series 2987639
Michelle Songy, CEO and Founder of Press Hook, talks about how artificial intelligence and big data are affecting the future of public relations. The marketing industry is experiencing a transformation with the emergence of technology-driven channels for creating brand influence and executing public relations. The shift is evident as these channels are no longer solely focused on generating awareness, but also on providing trackable and measurable results that impact the bottom line. Today, Michelle discusses whether PR converts into qualified leads. Show Notes
Connect With:
- Michelle Songy: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1949 tập
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