Don’t Rely Only on the Subject Line Copy to Get People to Open Your Email

Master The Inbox

There's a little trick that could make your emails stand out and get clicked on more.
So, I’ve been coaching course creators worldwide for a while now, and I've noticed that many people don't pay much attention to the preview text in their emails.
But here's the thing - it's a tiny detail that could make a big difference. Adding a brief but compelling preview text next to your subject line can really pique the reader's interest and get them to open your email.
Think about it - when you're skimming through your inbox, what catches your eye? The subject line and, you guessed it, the preview text! These two work hand in hand to draw people in, and I’m going to show you how to use them effectively to stand out in that crowded inbox.
Don't miss out on this simple yet incredibly effective tactic. Take a moment after this podcast to check out your email platform and get that preview text working for you. Trust me, you won't regret it.

Specifically, this episode highlights the following themes:

• Leveraging the power of preview text in email marketing
• Crafting compelling subject lines and preview text
• Maximizing the impact of your email content

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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.

I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.

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Other links:

• Get to know more about Monica Badiu: https://www.linkedin.com/in/monicabadiu
• Read Monica’s blogs: https://www.monicabadiu.com/blog
• Visit Monica’s website: https://www.monicabadiu.com
• Get your freebies: https://www.monicabadiu.com/freebie
• Get assistance with your copywriting by scheduling a free discovery call: https://www.monicabadiu.com/contact
• Check out Monica's articles on Medium: https://medium.com/@itsmonicabadiu
• Learn more about running successful email promos: https://www.youtube.com/playlist?list=PLmXZEZDMnLQf1GnQeRfO5nUjNtZwEzoi0
• Learn how to use activecampaign with Kajabi:
  https://help.kajabi.com/hc/en-us/articles/360037180033-How-to-Use-ActiveCampaign-With-Kajabi

Chương

1. Introduction (00:00:00)

2. The role of preview text in attracting reader attention (00:01:20)

3. The significance of preview text on mobile device visibility (00:05:27)

4. Additional resources on using preview text effectively (00:06:19)