Top Lead Generation Strategies for Financial Advisors

Mastermind Advisor Podcast

The world of lead generation continues to evolve as more and more digital opportunities arise, but what approach will generate the best results for your business?

Today we’re going to talk about the different types of leads that get used and the pros and cons for those. The goal isn’t just getting someone to book an appointment, it’s to bring in a high-quality prospect so we’ll discuss ways to do just that.

After spending hundreds of thousands on lead generation, we have a pretty good feel for what works and what doesn’t and we’re going to share some of that insight with you in this episode to help you bring in the best leads and grow your business.

Featured Quote:

You get to a point where it’s not the numbers of how many appointments you bring in, but it’s the quality of the content or the client you’re bringing in. - Mastermind Advisor Marketing

Here is some of what we’ll cover in this episode:

• Programs where you can buy straight leads and then chase those leads. (4:24)
• Cost per appointment versus how much business those lead to. (7:34)
• Online leads by driving people to a landing page and a form to fill out but how often are appointments kept? (11:57)
• What we’ve found works best with dinner seminars. (16:57)
• The problem we’ve found with dinners. (24:46)
• The webinar platform created as a result of COVID. (29:13)

Resources:

Mastermind Advisor Website: https://mastermindadvisor.com/