Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Tapping a new generation of consumers, w/The Drone Racing League's Rachel Jacobson
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on July 02, 2022 07:22 (). Last successful fetch was on May 26, 2022 09:33 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 319392725 series 2653436
With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings.
Read a transcript of this episode: https://mastersofscale.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
120 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on July 02, 2022 07:22 (). Last successful fetch was on May 26, 2022 09:33 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 319392725 series 2653436
With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings.
Read a transcript of this episode: https://mastersofscale.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
120 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.