Utamu Foods: Dr. Trust Pfukwa

MEJ: My Entrepreneurship Journey

Dr. Trust Pfukwa, originally from Mutare, Zimbabwe, is the fourth born in a family of six. He did his education in Mutare before moving to Harare for his tertiary studies. After graduation, he worked as a production supervisor for Simbisa Brands' Bulawayo office for five years until he was laid off. He moved to South Africa in 2016 to study food science at Stellenbosch University where two of his siblings, as well as sister in law, have also graduated from with PhDs. In his research, Dr. Trust Pfukwa focuses on phytochemistry, food product valorisation and meat science.
Utamu Foods was started by Dr. Trust Pfukwa while completing his doctoral research. The name "Utamu" is a Swahili word that means sweetness. It is therefore the mission of Utamu Foods to harness unique flavours and nutritional value from indigenous South African fruits into quality and healthful consumer products. Indigenous South African fruits also offer an opportunity to tap into climate smart, environmentally sustainable food sources which is important for more resilient , secure and sustainable food supply.
At its heart, Utamu Foods seeks to ignite in every tea lover a deeper understanding and ultimately; appreciation, of local flavors while encouraging healthy living. The company invites customers to experience the unique flavors and aromas of local fruits, long cherished by our forefathers.
Utamu Foods' one of a kind honeybush tea blends ultimately serve you the taste of Africa in a cup!

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